Industry News – Timex Surpasses the 1 Billion Watch Milestone

Timex announced at Baselworld 2003 that it had recently produced its 1 billionth watch!

“Selling over one billion watches is quite an accomplishment and its an indication of the sheer breadth of appeal of the Timex brand across the world.” said Joe Santata, President & CEO of Timex in their press release at Basel.

In 1950 the company debuted the world’s first inexpensive yet truly reliable wristwatch. To make sure that the public was aware of the durability and value of the product, Timex developed a groundbreaking advertising campaign that showed the watches being subjected to unimaginable hardships. These “torture tests” established Timex as the brand that “takes a licking and keeps on ticking.”