A very bold move from Rolex: Jean-Frédéric Dufour CEO of Rolex by WILLIAM MASSENA

At TimeZone, we would rather concentrate on the watches than the people; especially, CEO movements among the brands. However, some are more important than others and this one is really important.

Jean-Frederic Dufour, the CEO of Zenith will soon take over as CEO of Rolex. A rather unexpected move from the somewhat lethargic Rolex who will now have a 45 year old as its leader and thing will definitely change for the better. This is the third CEO for Rolex since 2008 (Rolex only had 3 CEOs in its first hundred year history 1908-2008).

Jean-Frederic Dufour was CEO of Zenith for nearly five years, and before that worked for Chopard mostly in the manufacturing process. His experience reviving Zenith within its historical context will be interesting to see how he follows up at Rolex.

We wish him much success in his new position.

William Massena

With a special Thanks to businessmontres.com for breaking the story

See also Rolex Forum: A very bold move from Rolex: Jean-Frédéric Dufour CEO