Scenes from the Hermès “A Moment in Time” Launch Party
TZ Blogs April 18, 2014 Timezone Feature
Scenes from the Hermès “A Moment in Time” Launch Party
Jessica
During Baselworld 2014, Montres Hermès hosted “A Moment in Time” cocktail dinner to officially launch its latest watch models. Hundreds of guests attended the launch event at the Brasilea Arts Centre, a converted ship engine factory located in Basel.
The crowded mezzanine housed the bar and lounging areas with sweeping views of the Rhine River. The middle floor displayed large-scale art installations by Argentine artist Leandro Erlich. Erlich’s installations take familiar, everyday spaces and subverts them to blur the line between reality and illusion. Interacting with his art was the perfect segue to the top floor, which displayed the latest creation by Montres Hermès, the Dressage L’heure Masquée (masked time).
Brasilia Arts Centre in a converted ship engine factory
A button activates a video window scene that evokes a fleeting moment in time
“L’escalier” (The staircase) by Leandro Erlich
The large-scale art installation creates an optical illusion
The latest watches from Montres Hermès
Dressage watches appear suspended in midair
The new Dressage L’Heure masquée (masked time)
The best watch display in Basel lets you virtually try on a watch
Top floor view overlooking the Rhine River
See also Ladies Watch Forum Scenes from the Montres Hermès “A Moment in Time” launch party in Basel
