New Model – Rodolphe Viper Chronograph

Rodolphe of Switzerland (he has no last name) is a graduate of the La
Chaux-de-Fonds Applied School of Arts in Le Corbusier, where he studied jewelry
and architectural design. He began his horological career in 1980 at Omega, then
Tissot, where he earned accolades for his designs for the “Admiral” and “Grand
Classique” lines. His next association was with Longines where he introduced the
distinctive “Winged Hourglass” collection.

In 1989, while still associated with Longines, Rodolphe started Rodolphe & Co to
focus on his own unique approach to design.

The Breil collection he created for Italy was a financial success as well. Sales
quickly rose from 15,000 units to 700,000 units and Rodolphe became number one
in Italy.

He also designed watches for fashion icon Nino Cerruti, as well as for
well-known brands Esprit and Caterpillar. More than 7 million watches designed
by Rodolphe of Switzerland are sold throughout the world each year.

His latest is the Viper chronograph. Featuring an automatic movement, caliber
Dubois-Depraz 7000 with 47 jewels, the Viper watch comes in a limited edition in
gold or standard edition in steel.

The limited edition version of 500 pieces, in 18kt yellow gold, features front
and back sapphire crystals and is water resistant to 30 meters. MSRP is $6,875.

The stainless steel version is available with bracelet for $4,175 and with
leather strap for $3,775.